TRAIN and TRAIN for Her have a constantly expanding and highly active social media following. Their strategy is geared towards building highly engaged communities, rather than simply looking to accumulate higher numbers. TRAIN also has positive email databases with significantly above-average open and click-through rates. In addition to this, the magazine subscription is tied to the digital version of the magazine.
TRAIN’S community building is focused on offering value to their readership. The new Team TRAIN initiative runs monthly challenge groups on Facebook where it connects master trainers or athletes with the fitness-adoring public in the name of progressing fitness through support. Members of the group receive free digital magazine subscriptions, support from team TRAIN and athletes, as well as encouragement from within the community. Winners are published in future magazine editions and there are commercial opportunities to tie in prizes from companies who work with TRAIN. The Team TRAIN community is now an ecosystem of content provision, value, brand-building, trust, gratification and commercial opportunity.
- Value + Support = Trust
- Trust + Engagement = Growth
- Growth = Commercial Opportunities
TRAIN’S social and digital channels tie in synergistically with the magazine. Everything that’s posted funnels the community towards bringing the magazine content to life. The aim is not just for people to read the magazine. Instead, readers are encouraged to get involved and live the TRAIN lifestyle. Readers can perform workouts provided by TRAIN, take the supplements endorsed, buy the necessary apparel and equipment, take out a PT course or involve themselves in whatever the next step is in their personal development plan. This means that TRAIN and TRAIN For Her encourage a positive blend of physical and mental development for overall wellness.