The SIA content model is simple, intuitive and adaptable at improving your brand’s editorial footprint. It’s designed to organically optimise SEO and create lasting relationships with readers because it is founded on the principles of service journalism that constantly seek to add value to the end user’s lives. To achieve this, the system operates under the following divisions.
Document – Epic long form content to support brand values
SIA contains 1,000 epic long form content articles which range from 1,000 to 5,000 words. These can be used to create in-depth narratives that can be distributed across the web, in e-books or used to create magazine articles.
Create – Develop contextual short form content
SIA contains thousands of medium and short form articles suitable for creating engaging blog posts about your brand’s benefits so you can create a story that resonates with them. These are supported by a wealth of illustrations, images and infographics you can use to augment the articles into blog posts, social media assets or include in public relations campaigns.
Amplify – Syndicate across all social platforms
SIA is rich in punchy, short form articles suitable for syndication on social media platforms that can be used in conjunction with other content as teaser links within the social posts. If you want to dominate the likes of TikTok, Instagram, Facebook, Twitter or Linked-In, you’ll have every asset you need to create unprecedented engagement.