In order to cater for the needs of its advertisers, TRAIN Magazine partnered with Bodybuilding.com (the world’s biggest health and fitness website) to distribute magazines with every outgoing order. This distribution model offered an ability to drive direct marketing to a guaranteed end consumer who received the publication as a free gift with purchase. Not only was this beneficial to sell advertising, it proved highly appealing to the customers. Data revealed that the monthly free gift was well received and prompted return purchase, therefore increasing the customer’s lifetime value to Bodybuilding.com.
For eight years, TRAIN and TRAIN For Her Magazines have been part of the Bodybuilding.com eco-system both in the US and the UK markets and have spoken directly to customers who have spent over £2 billion on sports nutrition during this time.