The Importance of Content
Nobody buys anything online without education, it’s the first step a prospective customer makes when deciding if a product or service is the right choice for them. Before people make choices, they need to understand the full range of options available to them. Having the appropriate level of content educates audience members on what you can provide for them. Good content attracts customers and in turn, drives sales.
2. Search Engine Optimisation (SEO)
Search engines are the oracle of knowledge for the majority of user based questions. Optimising content helps to list your website in the search engine, as high up the rankings as possible. In order to maximise your SEO strategy, strong content (and plenty of it) is of key importance.
SEO has many factors but in short revolves around backlinks, keyword placement and technical data. Website pages and posts fuel each of these components. Content is comprised of your target keywords and information for other sites to link to. Using fantastically structured content (like every single article contained in SIA) ensures your audience is bursting to engage with you. With this kind of power, you’ll find it becomes increasingly easy to reach the top of the search engine results listings.
SEO and content always go hand in hand. Providing clear value for your audience via great content is paramount to gaining customer trust, brand equity and driving sales. If your target audience is engaging heavily with the content you create via articles, graphics and video, your SEO strategy will be as rewarding as it is successful.
3.Content Drives Social Media and Email Strategies
Social media platforms are undoubtedly one of the best ways to connect with your target audience. Having readily available content provides you with a direct pathway to have conversations, information to strengthen those conversations and encourage your audience to learn more. Overall, you will establish positive connections with your audience via engagement. All of this ensure your audience are encouraged to follow your brand to learn more.
In addition to providing a great source of engagement and direct traffic, posting regular content on social media also raises social signals, this is another form of SEO as all your social media accounts are connected to your ‘mothership’ website.